Marty Reid is the president of Reid Financial Consulting, Inc., established in Lincolnton, North Carolina in 2004. After graduating from Lenoir-Rhyne University, he earned a Th.M. from Princeton Theological Seminary and a M.Div. and Ph...
My independent business model provides the autonomy and discretion to put you at the center of all investment strategies and business decisions. Just as I stand behind you to help you pursue your financial dreams, I have teams standing behind me and supporting my business. These firms also strengthen my relationship with you by providing the resources I need to better serve you. It’s important for you to know who these partners are and why I have chosen to work with them.
I am affiliated with Cetera Advisor Networks, one of the premier broker-dealers in the industry. As my broker-dealer, they are responsible for executing trades on your behalf. Like all broker-dealers, they must undergo regular auditing and are required to meet specific net capital requirements to fulfill its obligations to investors like you.
But their support for our relationship goes well beyond its function as trade executor. My affiliation means that I am not held to a sales quota or tied to selling only proprietary products. I have the independence and freedom to recommend the financial solutions that best suit your needs, ensuring your objectives are what drive all decisions, while their network of people and resources help us pursue your unique goals and vision for the future.
Cetera Financial Group is a leading network of independent firms that delivers the benefits of scale to its family of independent broker-dealer firms and registered investment advisers while providing a framework that nurtures relationships, unique cultures, and unbiased objectivity. In 2016, Cetera Financial Group became a privately-held company owned by a group of over twenty-five investment firms. Its home office is in El Segundo, CA.
As the second largest independent financial advisor network in the nation by number of advisors and a leading provider of investment programs to financial institutions, Cetera Financial Group provides award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, and innovative technology to its family of broker-dealer firms nationwide.
Through those firms, Cetera Financial Group offers the stability of a large and well-capitalized broker-dealer and registered investment adviser, while serving independent and institutions-based financial advisors in a way that is customized to their individual needs. Cetera Financial Group is committed to helping advisors grow their businesses and strengthen their relationships with their investor clients. All of Cetera Financial Group’s broker-dealer firms are members of FINRA/SIPC. For more information, visit cetera.com.
While Cetera Advisor Networks helps supervise and facilitate the trading for your investments, those assets are held by Pershing LLC.
Pershing LLC is a subsidiary of The Bank of New York Mellon Corporation, the nation’s oldest continuously operating bank, and one of the world’s leading providers of securities services. Pershing custodies brokerage accounts for Cetera Advisor Networks, including brokerage accounts with IRAs, and provides related administrative services, including settlement of purchases, tax and account record keeping, monthly statements, confidentiality, and data integration.
Like Cetera Advisor Networks, Pershing must meet certain net capital requirements and is subject to regular audits, both internally and by independent firms, to ensure the appropriate handling, segregation, and protection of investors’ assets.
While the firms behind me play important roles in my day-to-day servicing of your needs, the most important relationship I have is undoubtedly with you. I work with these firms to make it easier for me to work for you. Anytime you would like more information about the above firms, please do not hesitate to ask. I want you to feel confident that you understand how we work with and through these firms, why I have chosen to work with Cetera Advisor Networks, and the absolute priority both Cetera Advisor Networks and I place on my relationship with you.